Public Relations is the management of communication between an organization and its public. Public relations specialists work in employee communication, media relations, investor relations, marketing communication and other specialized communication functions.
This profession demands strong communication skills, diplomacy, strategic thinking and the ability to understand complex issues, and Conestoga's Public Relations degree responds with a case-based approach. The goal is to provide graduates with the critical thinking skills and the practical experience required to manage reputation, responses, and relationships on behalf of the organization.
We offer students the opportunity to develop theory that addresses the problems faced by public relations professionals and combine that learning with co-op terms to allow the student to apply theory to public relations practice. Courses in public relations management, global public relations, business and project manageme